Using Twitter For Businesses – What Really Works

Critical to the success of any business, even more so when they’re running their business on the Internet, is getting past the emotional distance between them and their customers. This is critical for your business. This makes all the difference in the bottom line numbers. Start watching how other businesses build this connection and create customer loyality.

From large companies, like Dell Computer and Levis Jeans, to small accountants and health providers, businesses are making good use of Twitter to create a link with prospects and customers. Twitter’s mini-blog model makes it a good platform for instant and effortless public communication, allowing these businesses to give quick answers to their customers, and provide good information to all their followers at the same time.

You can use Twitter for your business. What is great is how this social media is that any business – big or small – can get traction because of Twitter. This is an effecient and cost effective way for small business to close that emotional seperation – speaking directly to prospects and customers, providing immediate customer service in 140-character communication, and keeping customers current with company developments and new products or services.

Using Twitter for businesses is not that different from how any person would use it. A Twitter account created by IBM is no different from one created by a soccer mom who uses it to communicate with his associates. The only difference lies in how you use it.

To establish a good image and reputation with your business’ Twitter account, start with a name that portrays you as a business. Think about what the people in your niche expect. From even the background picture, one that shows your business’ relationship to your target market and provides a promise of benefit to that market. The look of your page can set your Twitter account apart from the casual user, by creating a professional presentation.

Once you are set up right, use your Twitter account to establish communication with your prospects and customers. Do not just send promotions, but a mixture of interesting, useful, and even some slightly personal tweets. Build that emotional link that will bond loyal relationships. This is how businesses use Twitter to close the emotional distance. This is how companies like Ford, HP and countless more are building customer loyalty tweet by tweet.

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